Chapter III · Subscriber Atlas 2024
Kalyna Review · Annual Letter
No. 14 / 28
the bouquet keeps its colour, the petals don't
Readers don't
churn
— they
fade
.
Weekly open rate · cohort joined Jan 2023
first 18 months
Open rate
Active sessions
Cancellation moment
80%
60%
40%
20%
0%
M1
M4
M7
M10
M13
M16
M18
cancel · M17
opens already at 22%
the quiet drift
This is the
Petrykivka Folk Painting
design system, applied by
Curio Design
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designbycurio.com/learn/ukrainian-petrykivka-floral-paint