04 Shiftline research
Marketplace health / pickup certainty

Minutes, not price, break the ride.

Completed requests by quoted pickup ETA

Completion falls quickly once the app can no longer promise a near-term pickup.

Under three minutes holds demand
Completion rate by pickup ETA A bar chart showing 92 percent completion for under three minutes, 84 percent for three to five minutes, 71 percent for five to seven minutes, 54 percent for seven to ten minutes, and 31 percent for over ten minutes. 100% 75% 50% 25% 0% -61 pts after ten minutes 92% 84% 71% 54% 31% <3 min 3–5 min 5–7 min 7–10 min 10+ min ETA quoted at request