Chapter 4 Audience & Engagement
07

Smaller voices carry further

Accounts under 1K followers earn 8.4% engagement — nearly 11x the rate of accounts with 500K+. Reply-driven conversations are the engine.

9% 6.8% 4.5% 2.3% 0% 8.4% 5.6% 3.2% 1.9% 0.8% Under 1K followers 1K – 10K 10K – 50K 50K – 500K 500K+ Reply rate drives this 68% of engagement is in replies