Audience Engagement · Chapter 02 04 / 12

Small streams build the deepest communities

Chat engagement per viewer drops 95% as average viewership crosses 10K. The real community lives in the long tail of creators.

10% 8% 6% 4% 2% 0 CHAT RATE % 8.4% Community Sweet Spot 6.1% 3.8% 2.1% 1.4% 0.9% 0.4% 0–5 6–20 21–100 101–500 501–2K 2K–10K 10K+ AVERAGE CONCURRENT VIEWERS PER STREAM