Chapter 04 / Renewal Signals
Azalay Ledger · 18
Churn is not a break; it is a cooling of the metal.
Retention rate by pre-renewal contact
A bar chart showing 56.2 percent retained with no contact, 61.7 percent with a receipt reminder, 68.4 percent with an editorial dispatch, 74.8 percent with a maker note, and 72.1 percent with a private preview.
Retention after the renewal bell
Ninety-two day hold rate by last meaningful touch
80%
70%
60%
50%
40%
56.2%
61.7%
68.4%
74.8%
72.1%
No contact
Receipt note
Dispatch
Maker note
Preview
handwritten note threshold
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Tuareg Agadez Cross Silver
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Curio
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