03
/ Member retention
INSIGHT 07
Subscribers don’t churn — they fade.
Engagement falls away long before a member decides to leave.
Weekly active reading rate · first 20 weeks
Share of new members
100
75
50
25
0
98%
82%
67%
52%
38%
27%
Week 1
Week 4
Week 8
Week 12
Week 16
Week 20
73% gone
before they cancel
This is the
Transport UK Road Signs
design system, applied by
Curio
— a design-style library for AI agents. Full Transport UK Road Signs guide →
designbycurio.com/learn/transport-uk-road-kinneir-1963