Aisle Lettering Study / Chapter 04
Harbor Basket Insights

Promotional lift from shelf storytelling

Handmade signs move baskets before discounts do.

Basket attach rate by shelf sign style A bar chart compares five sign styles: plain shelf 18 percent, price tag 23 percent, recipe card 31 percent, crew note 38 percent, and chalkboard story 52 percent. The chalkboard story wins the trip home Average basket attach rate for featured grocery items, measured across matching aisle placements. 0% 15% 30% 45% 18% PLAIN SHELF 23% PRICE TAG 31% RECIPE CARD 38% CREW NOTE 52% CHALKBOARD STORY hand-painted lift Spotlight metric uses the red sign treatment; context bars stay warm and quieter.