Wonderbox
PLAY PATTERNS / INSIGHT 07
The playroom signal · spring cohort

Open-ended play keeps them coming back.

When the first session leaves room to improvise, the next one follows.

Return visits begin with room to improvise

Share of families by first-play mode
n = 2,400 sessions
RETURN VISITS · SHARE OF FAMILIES percent · 0—100
100 80 60 40 20 0 78% 66% 54% 42% 30% Build a world Tell a story Team up Collect sets Race the clock
This is the Toy Story (1995) design system, applied by Curio — a design-style library for AI agents. Full Toy Story (1995) guide → designbycurio.com/learn/toy-story-1995