Chapter 04 · Retention
04
Member Cohort Analysis
Every cohort outlasts the last
24-month retention rate by joining year — TAKUMI membership, 2020 – 2024
0%
25%
50%
75%
100%
RETENTION
67%
71%
78%
84%
91%
2020
2021
2022
2023
2024
COHORT JOINING YEAR
+24 pp over 5 years
This is the
Tokyo 1964 (Kamekura)
design system, applied by
Curio Design
— a design-style library for AI agents. Full Tokyo 1964 (Kamekura) guide →
designbycurio.com/learn/tokyo-olympics-1964-kamekura