THE LEDGER / READER HABITS / Q4 2024

RETENTION STUDY  —  08

THE READING HABIT

Issue two decides the subscription.

New readers return in force once; thereafter, each edition must earn its place on the table.

Reader return rate across the first six issues Return rate falls from 91 percent for issue one to 55 percent for issue six. Issue two, at 76 percent, is the highlighted retention hinge. READERS RETURNING FOR THE NEXT EDITION COHORT: 18,426 NEW SUBSCRIBERS 100% 80% 60% 40% 20% 0% 91% 76% 68% 62% 58% 55% THE HINGE ISSUE 01 ISSUE 02 ISSUE 03 ISSUE 04 ISSUE 05 ISSUE 06 THE FIRST DROP IS 15 POINTS — THE STEEPEST IN THE READER JOURNEY. RETURN RATE / FIRST SIX EDITIONS
This is the Times New Roman by Morison design system, applied by Curio — a design-style library for AI agents. Full Times New Roman by Morison guide → designbycurio.com/learn/times-new-roman-morison-1932