Weekly article opens among readers who canceled within the quarter Six-week window before cancellation Subscriber engagement fades before cancellation A line chart showing weekly article open rates declining from seventy-one percent six weeks before cancellation to nine percent one week before cancellation. 80% 60% 40% 20% 0% 71% 58% 46% 31% 18% 9% 6 weeks 5 weeks 4 weeks 3 weeks 2 weeks 1 week Time before cancellation notice FINAL WEEK 9% still opened a story before canceling