For You Analytics / Retention Patterns
Chapter 03 Slide 07

The hook wins before the caption loads.

In vertical feeds, motion in the first frame lifts the three-second hold rate faster than any copy cue.

Average three-second hold rate Opening style across creator videos
Motion cold open +42.6 pts
Bar chart showing three-second hold rate by opening style Static title holds 21.6 percent, talking head 33.4 percent, caption first 39.8 percent, product reveal 48.9 percent, motion cold open 64.2 percent. 0% 20% 40% 60% 21.6% Static title 33.4% Talking head 39.8% Caption first 48.9% Product reveal 64.2% Motion cold open first-frame movement spikes attention