Lead with the first frame
The opening second carries the hook, the contrast, and the reason to keep watching.
Let signals move at feed speed
Watch time, rewatches, and skips rebalance ranking before momentum goes stale.
Make remixing feel native
Sounds, captions, and templates travel with the clip so participation stays one tap away.
Close the loop in public
Creators see fast feedback, audiences see fresh proof, and the next post gets sharper.