03
/ Freshness cohort
Kanso Research · Retention Ritual
Roast age by second-order conversion
Freshness moves the second order.
Second-order conversion by days after roast
A six-bar chart showing the highest second-order conversion at four to seven days after roast.
SECOND ORDER RATE · BY DAYS AFTER ROAST
Metric: 30-day reorder after first delivery
62.4%
PEAK CONVERSION · 4-7 DAYS
+23.7 POINTS
vs. coffee older than 22 days
Rested enough to bloom;
fresh enough to feel deliberate.
70%
55%
40%
25%
43.1%
0-1d
56.8%
2-3d
62.4%
4-7d
53.2%
8-14d
39.5%
15-21d
28.7%
22d+
sweet spot after degassing