Subscribers do not churn.
They fade — quietly, across nine months.

Median Silence Before Cancellation

274

+38 days YoY Days between final open and the formal cancel.

Cohort n = 41,820 Window Q1 ’30 — Q4 ’35

Open-rate decay

Months after lapse begins

Fading cohort Retained cohort

Smoothed · 30-day rolling n = 41,820

This is the Things to Come (1936) design system, applied by Curio Design — a design-style library for AI agents. Full Things to Come (1936) guide → designbycurio.com/learn/things-to-come-1936