Subscribers don't churn — they fade.

Open-rate decay, weeks 1 — 24 · cohort N = 41,820

Median active Passive (no opens / 30d)

This is the The Ordinary design system, applied by Curio Design — a design-style library for AI agents. Full The Ordinary guide → designbycurio.com/learn/the-ordinary-clinical-white-2016