Every front label leads with the molecule and its concentration. No "radiance complex," no proprietary blend names — only what a chemist would call it.
StandardINCI · % w/w
02
One active per bottle, kept at its stable pH.
We separate ingredients that fight each other in solution. The result is six small bottles instead of one crowded serum.
RangepH 3.0 – 7.0
03
Cost is the published study, not the marketing.
Pricing tracks the raw-material cost and filling line, never the perceived prestige of the category. A €6.80 retinoid sits next to a €6.80 acid.
MarginCost + 38%
04
The bottle should look like the lab it came from.
Frosted dropper, monospaced label, no model on the carton. The packaging refuses to perform — and the formulation performs instead.