Chapter 03Retention, in quiet
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The private decline

Subscribers leave long before they cancel.

Weekly reading sessions among members who churned in the following 90 days.

Median reading sessions per week Cohort n=8,426 · cancellation at week 0
Reading sessions decline during the 24 weeks before cancellation Six bars show a steady decline from 7.4 weekly reading sessions 24 weeks before cancellation to 3.1 sessions four weeks before cancellation. SESSIONS 8 6 4 2 0 7.4 −24 wk 6.9 −20 wk 6.2 −16 wk 5.3 −12 wk 4.4 −8 wk 3.1 −4 wk
This is the Thassos White Marble design system, applied by Curio — a design-style library for AI agents. Full Thassos White Marble guide → designbycurio.com/learn/thassos-white-marble