Subscribers don't churn—they fade.

Median Open Rate · Months 1 → 9

−63%

Decline in engagement

การมีส่วนร่วมลดลง — ไม่ใช่การยกเลิก

From 58.4% to 21.6% before a single unsubscribe is filed

Cohort Curve · 12,400 Paid Readers Opens Cancellations

n = 12,403 paid readers · acquired Q1 2024 Cancellations stay near 4%. Opens collapse first.

This is the Thai Nielloware Thom design system, applied by Curio Design — a design-style library for AI agents. Full Thai Nielloware Thom guide → designbycurio.com/learn/thai-nielloware-thom-silver