Chapter III · The Painted Wall
Rajadhani Talkies
· Hoarding Economics, 1962–1989
Annual Investors' Tamasha · Madras Pavilion
Deck 02 / Insight 14
తె / EN
XIV
ముఖ్య ఫలితం
The takeaway — for the board, in one line
A painted hero sells the
second show
;
the printed sheet only sells the
first
.
Occupancy by hoarding medium · weeks after release
హోర్డింగ్ ప్రకారం ఆడిటోరియం నిండిన శాతం
Hand-painted banner
Offset-printed poster
Average house
100%
80
60
40
20
0
avg. house · 58%
94
96
WEEK 1
విడుదల
89
78
WEEK 2
పెళ్లి సీజన్
83
56
WEEK 3
పనిదినాలు
76
41
WEEK 4
పండుగ
71
28
WEEK 5
వారాంతం
64
19
WEEK 6
పునరావృతం
+45 pts gap
painted holds the wall
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Telugu Tollywood Poster
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