Subscribers do not churnthey fade.

Cohort observed Jan 2023 — Jun 2024

Share of lapsed readers who opened ≥1 issue in their final 90 days

71%

Lapsed readers stayed on the masthead an average of 14 months after their last paid renewal — quietly opening, never replying. خاموش

A · Loyal

Renewed at month 18 Opened ≥ 6 of the last 8 issues

29%

B · Fading

Active, did not renew Read silently, no replies, no shares

52%

C · Gone Quiet

Vanished by month 12 No opens, no unsubscribe, no signal

19%

This is the Tehran Pre-Revolution Modern design system, applied by Curio Design — a design-style library for AI agents. Full Tehran Pre-Revolution Modern guide → designbycurio.com/learn/tehran-modernism-1971