FIELD UNIT · ANNUAL REVIEW · FY24
CH 03 — RETENTION
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INSIGHT / 03.04TAKEAWAY

Subscribers don’t churn. They fade.
Engagement falls for 11 weeks before a single cancellation.

OPEN RATE — WEEKS SINCE SIGNUP RANGE 00 — 52 W
This is the Teenage Engineering OP-1 design system, applied by Curio Design — a design-style library for AI agents. Full Teenage Engineering OP-1 guide → designbycurio.com/learn/teenage-engineering-grayscale