Chapter 04
Fade Signals
Page 18
BloomPlane fan cohorts · post-launch rituals
Fans don’t churn; their color fades first.
Weekly rituals per fan
Canceling cohort vs. bright cohort · 8-week countdown
6.0
4.5
3.0
1.5
0
0.4 rituals
in cancel week
-8w
-7w
-6w
-5w
-4w
-2w
cancel
Fading fans
Bright fans