04 · Customer Retention
Steep 慢泡
Loyalty brews in
the first seven days
Second-order conversion by time window · 48,200 first-time visitors, Q4 2024
0%
10%
20%
30%
40%
50%
11%
23%
42%
16%
8%
Day 1
Day 2–3
Day 4–7
Day 8–14
Day 15+
Peak return window
3.8× the Day 1 rate