III · Market Dynamics 07

Craft surged. Factory stalled.

Artisan craft markets grew 34% year-over-year as mass production fell 12%

Year-over-year growth by craft category
0% 10% 20% 30% 40% 50% +45% Quilts & Tifaifai +38% Handwoven Textiles +31% Basketry & Weaving +29% Artisan Ceramics +22% Carved Woodwork

Factory-produced equivalents declined 12% in the same period