Ch. 03 · The Reader, Examined / Lagoon Weekly · Annual Letter 2024

Q4 Readership Report

Insight 03 · Composition

Subscribers don't churn —
they drift into the shallows.

How 187,400 readers really show up

Devoted

Read 4+ issues / month

38%

− 6 pts

Casual

Read 1–3 issues / month

27%

− 1 pt

Drifting

One open per quarter

21%

+ 5 pts

Dormant

No opens in 90 days

14%

+ 2 pts

This is the Tahitian Pareu Print design system, applied by Curio Design — a design-style library for AI agents. Full Tahitian Pareu Print guide → designbycurio.com/learn/tahitian-pareu-hibiscus-print