03 · Retention
Onboarding is the moat.
90-day retention by onboarding method — cohort analysis, n = 12,400
20%
40%
60%
80%
18%
No onboarding
31%
Email drip
44%
Checklist
59%
Guided tour
72%
Personal path
This is the
Swiss International Style
design system, applied by
Curio Design
— a design-style library for AI agents. Full Swiss International Style guide →
designbycurio.com/learn/swiss-international