Chapter 3 — Retention
14
Summer doesn't just attract — it retains.
Peak-season visitors renew at 73%, nearly double the rate of off-season arrivals
Renewal rate by season of first visit
0%
20%
40%
60%
80%
31%
48%
73%
45%
28%
Winter
Spring
Summer
Early Fall
Late Fall
Dec – Feb
Mar – May
Jun – Aug
Sep – Oct
Nov
PEAK