Chapter III · Retention omens
Somnium Archive
Plate 07
Cohort apparition study · Paid reader behavior
Silence starts 41 days before cancellation.
Weekly visits fall ahead of cancellation
A line chart comparing weekly visits per paid reader for a fading cohort and a retained cohort across eight weeks.
Weekly visits per paid reader
Eight weeks before account closure, the fading cohort begins its descent.
5.0
4.0
3.0
2.0
1.0
−8 wk
−6 wk
−4 wk
−2 wk
−1 wk
Exit
first silent week
median day −41
Fading cohort
Retained cohort