Chapter Four
Of Stillness & Subscription
Atelier Marée · Internal Review
Folio 14 / 28
Finding · Cohort Drift, 2019 – 2024
Subscribers do not churn —
they fade
, one unopened letter at a time.
Engagement attenuation, by months since first issue
Open rate
Cumulative cancellations
80%
60%
40%
20%
0%
Month 60 · 23% open rate
CALM SEA, EMPTY MAILBOX
68% · first issue
M0
Y1
Y2
Y3
Y4
Y5
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Sugimoto Seascapes
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Curio Design
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