Chapter Four Of Stillness & Subscription
Atelier Marée · Internal Review Folio 14 / 28
Finding · Cohort Drift, 2019 – 2024

Subscribers do not churn — they fade, one unopened letter at a time.

Engagement attenuation, by months since first issue
Open rate Cumulative cancellations
80% 60% 40% 20% 0% Month 60 · 23% open rate CALM SEA, EMPTY MAILBOX 68% · first issue M0 Y1 Y2 Y3 Y4 Y5
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