Chapter 3 · Subscriber Retention
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The Insight
Subscribers don’t churn — they fade.
Active subscriber count across 847 publications, January–December 2024
13K
12K
11K
10K
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
12,840
9,640
↓ 25.0%
the quiet fade begins