Chapter 3 · Growth & Retention
07
Revenue compounds where friction disappears
Net revenue retention by annual cohort, 2019–2024
Net revenue retention trend, 2019–2024
100%
110%
120%
130%
140%
150%
142%
+9pp YoY
2019
2020
2021
2022
2023
2024
This is the
Stripe 2024
design system, applied by
Curio Design
— a design-style library for AI agents. Full Stripe 2024 guide →
designbycurio.com/learn/stripe-2024