Vol. IV / Quarterly Brief / Chapter 03 · Retention
Deck SI-Q4 / Rev. 02
07 / 18
Insight 03 · Retention curve

Subscribers don't churn—they fade.

Authored · Studio Retention Verified · 14 Jan 2025
Weekly active reads · per 1,000 paid subscribers M+0 → M+12 · cohort Q4'23
1.0K 750 500 250 0 M+0 1 2 3 4 5 6 7 8 9 10 11 M+12 M+6 · -39% OBSERVED 412 / 1K STATED · 878
Observed · weekly active reads Stated · "still a subscriber"
n = 14,206 cohort accounts · weekly sampling
This is the Stone Island Ghost design system, applied by Curio Design — a design-style library for AI agents. Full Stone Island Ghost guide → designbycurio.com/learn/stone-island-grey-compass