Chapter 03 · Guest Loyalty 12 / 24
Key Insight

The third visit makes a regular.

A tipping point emerges across 2.4 million guest transactions — repeat visitors become weekly regulars at more than double the rate after their third stop.

0% 25% 50% 75% 31% 48% 72% 86% 94% 1st visit 2nd visit 3rd visit 4th visit 5th+

30-day return rate by cumulative visit count · Loyalty members, all regions