Chapter III
/
The Pattern of Retention
අධ්යයනය ෧෪
Kandy Loom · Annual Letter 2024
Finding 07 · Cohort Behaviour
Subscribers don’t churn
—
they fade.
Weekly opens by months-since-subscription
Cohort: 18,420 paid readers · joined Jan–Mar 2024
Open rate
Industry benchmark
80%
60%
40%
20%
0%
INDUSTRY · 42%
76%
Mo 1
68%
Mo 2
54%
Mo 3
41%
Mo 4
29%
Mo 6
18%
Mo 9
11%
Mo 12
MONTHS SINCE SUBSCRIPTION
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Sri Lankan Batik
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Curio Design
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