SECTION 03
MARKET INSIGHTS
Q4 2024
CITRUS LEADS. EVERYTHING ELSE FOLLOWS.
SHARE OF RESPONDENTS BY FLAVOR CATEGORY
n = 12,400
40%
30%
20%
10%
0%
38%
24%
15%
12%
11%
CITRUS
COLA
BERRY
TROPICAL
OTHER
LEMON-LIME
TRADITIONAL
MIXED BERRY
FRUIT BLEND
VARIETY
This is the
Sprite — Obey Your Thirst
design system, applied by
Curio Design
— a design-style library for AI agents. Full Sprite — Obey Your Thirst guide →
designbycurio.com/learn/sprite-citrus