CHAPTER 01 · BRAND DNA 03 / 12

REFRESH THE RULES

SATURATION OVER SUBTLETY

Every frame runs at full intensity — our palette doesn't whisper, it screams across the court.

THE SLASH CUTS THROUGH

A signature 15-degree angle puts every surface in motion, even at rest.

COLD IS A COLOR

Green-to-yellow signals ice-cold refreshment before a single drop touches your lips.

CULTURE IS THE ONLY STRATEGY

Real courts. Real music. Real athletes. Authenticity outlasts every campaign.

This is the Sprite — Obey Your Thirst design system, applied by Curio Design — a design-style library for AI agents. Full Sprite — Obey Your Thirst guide → designbycurio.com/learn/sprite-citrus