Study 04 · Findings Visitor Behavior Lab

Physical artifacts command the deepest attention

50 40 30 20 10 0 min 12 18 24 31 38 47 Wall Text Scenario Text Concept Film Photo Series Interactive Physical Prototype Average visitor dwell time by exhibit format (n=3,847)
Source: Visitor Behavior Study, Northbank Design Museum, 2024 UNIT · 04
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