Chapter 02 · Sourcing / Origin Doctrine
Slide 03 / 12
— what we mean when we say direct

Four rules we won't roast around.

01
Origin

A name on every bag.

Every pouch lists the farm, the elevation, and the producer who picked it — not just the country it came from.

— traceable to the row
02
Trade

Pay above the C-market.

Farmgate price floors at $4.10/lb — roughly twice the commodity index — invoiced in growers' local currency.

— receipts on the website
03
Freshness

Roasted the day it ships.

Mondays, Wednesdays, Fridays. Beans hit your doorstep within seven days of leaving the drum — never longer.

— degas, then deliver
04
Packaging

Matte kraft, one-way valve.

Recyclable kraft pouches with degassing valves — no foil laminate, no shiny film, no gloss. Just bag and bean.

— compost the inner liner
This is the Specialty Coffee Bag design system, applied by Curio Design — a design-style library for AI agents. Full Specialty Coffee Bag guide → designbycurio.com/learn/specialty-coffee-bag-brown-web