1
Two inks, never three
Print blue and flag red over kraft. A third colour costs a second pass on the press and contradicts the standard — so it never ships.
§ 4.1 — цвет
2
The paper is the background
Coarse brown kraft and waxed stock are the ground; no white plate is laid down beneath the type. The label answers to the paper, not the other way round.
§ 4.2 — основа
3
Generic names, set in heavy condensed
Молоко. Соль. Сахар. The product name is the product category — set 1:1 across the front face, no descriptors, no ornament.
§ 4.3 — шрифт
4
The quality mark earns its corner
The ЗнК seal sits where the ruler tells it to: upper right, fixed size, never resized to balance a composition. It is evidence, not decoration.
§ 4.4 — знак