Snowday Stories
Field note / audience 07
Winter audience study / 2025

Strange stories keep people watching.

Completion rises when a familiar setup takes one sharp turn sideways.

Completion after the first scene

viewers reaching the final beat
Completion rate by story premise, rising from 46 percent for a plain premise to 93 percent for an unlikely ending. 100% 75% 50% 25% 0% 46% 59% 71% 84% 93% Plain premise Odd detail Rule break Local rumor Unlikely ending
Share of starts reaching the final beat · 18,420 story starts measured
This is the South Park Cutout (1997) design system, applied by Curio — a design-style library for AI agents. Full South Park Cutout (1997) guide → designbycurio.com/learn/south-park-cutout-1997