CH. 03 / FLAVOR ECONOMICS The sour-power dividend
SourSnap · Annual Confection Review 2024
The takeaway

Kids don't want sweet anymore — they want it to PUCKER.

Twist-wrap retention
68%

of repeat buyers cite the sour-sugar crackle, not the apple flavor, as the reason they came back this quarter.

+24 pts YoY
SHARE OF "MORE SOUR, PLEASE" REQUESTS BY FORMAT
Sour-forward Sweet-only
This is the Sour Apple Candy Green design system, applied by Curio Design — a design-style library for AI agents. Full Sour Apple Candy Green guide → designbycurio.com/learn/sour-apple-hard-candy-green