Northline / Reader Migration Study

04 — The Quiet Exit

Readers leave slowly, not suddenly.

Share of new readers opening each successive dispatch

Cohort: 18,426 first-time subscribers

Open rate across six dispatches The open rate drops from 96 percent at the first dispatch to 29 percent at the sixth dispatch. 100% 75% 50% 25% 0% 96% 84% 71% 59% 43% 29% 01 02 03 04 05 06 THE LAST OPEN
This is the Snowy Owl Tundra design system, applied by Curio — a design-style library for AI agents. Full Snowy Owl Tundra guide → designbycurio.com/learn/snowy-owl-tundra