III.
Chapter Three — On Attention
Reader Retention
Folio 14 / 28
Finding No. 7 · Newsletter Cohort, Vol. IV
Subscribers don't churn —
they fade.
Eighty-one percent are still on the rolls a year after they stop opening a single issue.
Share of cohort engaging, by week since signup
Opened at least one issue
Still subscribed
100%
75%
50%
25%
0%
w·0
w·8
w·16
w·24
w·32
w·40
w·52
weeks since first issue
Week 16 — silent majority begins
64% active · 96% still on the rolls
22% reading
81% subscribed
This is the
Welsh Slate
design system, applied by
Curio Design
— a design-style library for AI agents. Full Welsh Slate guide →
designbycurio.com/learn/slate-roofing-welsh