Chapter II / Psychogeographic revenue
03
Détourne the metric

The spectacle decays when desire leaves the grid.

Exit from spectacle inventory
47.8%
of tracked members abandoned scripted product routes after their first collective dérive.
Index: 1,248 city walks / six districts / noncommercial intent recorded at follow-up.
Attention recaptured by the city
Drift cohort Control route
60% 45% 30% 15% 0% W1 W2 W3 W4 W5 W6 47.8% off-script by week six +39.1 pts