Members who book a second stay almost never leave.

12-month retention by first-year visits

Cohort renewal rate · 2024 members

Retention at 4+ visits

89%

+51 pts vs. first-time

The threshold

The second booking is where loyalty sets — like the village blue, it only deepens with each coat.

Source: Internal membership cohort data, Q4 2024 · n = 18,420

AZRAQ أزرق 07 / 24

This is the Sidi Bou Said Blue design system, applied by Curio Design — a design-style library for AI agents. Full Sidi Bou Said Blue guide → designbycurio.com/learn/sidi-bou-said-blue-tunisia