Karelian · Wellness Index
Section 03 — Retention / 07
The ritual outlives the launch
— habit is the only retention that compounds.
94
%
+21 pts YoY
2023 baseline · 73%
12-month retention for members on a
daily stone ritual
.
41%
62%
78%
94%
None
Weekly
3×/wk
Daily
Retention by ritual cadence · n = 8,400 members
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Shungite Charcoal Mineral
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