03 · Performance
Faster pages convert 3.7× better
Conversion rate by page load time — 12,000 stores, Q4 2024
Avg 3.1%
5.2%
3.8%
2.9%
2.1%
1.4%
0%
2%
4%
6%
< 1s
1–2s
2–3s
3–4s
4s+