1
Repeat until it sticks
Every release ships with one rally line, one proof point, and one place to paste it.
Campaign doctrine
Posters move power
2
Cut the noise in black
We make the strongest claim visible first; the rest earns its square inches.
3
Register the people
Field notes, votes, and street feedback move from wall copy into the next sprint.
4
Print small, spread wide
Compact toolkits let each crew localize without breaking the campaign grid.