CHAPTER 03 · RETENTION METRICS 03 / 12

Repeat Purchase Analysis

New drops beat discounts — every time

Repeat rate (%)
Top channel
Other channels
0 25 50 75 73% 58% 44% 31% 24% 16% Daily Drops Flash Sales Social Hauls Push Alerts Email Search Retarget new arrivals feed countdown events short clips mobile push promo campaigns search ads